Amazon unveils the Kickstarter Collection, with more than 300 Kickstarter products available to purchase on Amazon.com in one location.
By now, everyone has experienced the agony and the ecstasy of funding a project on Kickstarter. Will the project actually work? Will it ship on time? Or will you be left out of pocket?
It’s also true the crowdfunding platform has helped establish some important companies in the 3D printing industry, including Formlabs, Printrbot and Zortrax. And some other, unrelated stuff like Oculus Rift and the Pebble smartwatch.
Looking for a piece of the action, online retail giant Amazon has teamed up with Kickstarter to offer successfully funded projects a way to reach more customers, via a dedicated Kickstarter Collection on Amazon’s store.
This area currently features over 300 Kickstarter products across a variety of categories, including electronics, books, home & kitchen, movies & TV, and more.
The products can also be browsed by theme, like “STEM products”, “Always be Learning,” “Exquisite Objects,” “Inventing the Future,” and “Public Benefit”.
But there is the Makey Makey Invention Kit, which had a winning campaign in 2012, that’s the perfect companion for your next 3D printing project. This funky electronic kit can turn any surface or object into an input device.
The most whacky application is to turn a bunch of bananas into piano keys. But with this same kit, you could conceivably devise the most outrageous and awesome 3D printed games controller of your dreams.
Kickstarter Collection is Amazon Launchpad by Another Name
This Amazon / Kickstarter alliance is not a radical new idea, but in fact an expansion on Amazon’s Launchpad platform that started a year ago.
In July 2015, the retailer opened a dedicated portal for selling hardware from fledgling tech companies. The benefits for all startups who participate in Launchpad is that they receive custom product pages, a marketing package, and access to Amazon’s global and fulfillment network.
To make it happen, Amazon collaborated with over 25 VC firms, accelerators and crowdfunding platforms to source the products for the new site, and the online store had 200 plus items at the time of launch.
Fast forward to the present, and Amazon has now worked with over 100 VCs, accelerators and crowdfunders, and has helped more than 1,000 launch products across the U.S., the U.K., China, Germany, and France. That’s impressive progress in just the space of a year.
And as for Kickstarter, while the online shop looks shiny and bright, Amazon had long been selling Kickstarter goods on its site prior to this initiatve. The company says that to date, Amazon.com customers have purchased “millions” of Kickstarter products.
(Source: Press Release)
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