Learn all about selling 3D printed items on Amazon, plus tips and tricks to ensure that your custom designs will sell like hot cakes.
So you’ve designed 3D printed products and wish to sell them. Why not use the international Amazon store to find buyers? Read this step-by-step tutorial to find out how to sell through Amazon, and what you can do to ensure that your sales figures are stellar.
Why sell through Amazon?
There are several 3D printing services through which you can sell your products: Shapeways, Sculpteo or i.Materialise to name just the biggest services. Why choose Amazon instead? Because Amazon has an incredible reach and because you can address customers who would not go to a dedicated 3D printing service. This might be because they don’t know that such services exist, or because they do not care whether the product they are looking for is 3D printed or manufactured any other way.
On Amazon, there are a number of categories you can offer your products in. There is also a 3D Printing category but – depending on your product – it may be wiser to enter your product in a different category. It’s best to select the category your potential customers will most likely be searching in.
Step 1: Preparation
Before setting up a seller account and product pages on Amazon, we recommend you first take the time to come up with a meaningful product name and description and to create attractive photos.
Also make up your mind which seller plan to use (see below).
Use a product title that describes your product as precisely as possible. Do not include a price or a promotional offer in the product name. Write a short description and some bullet points (details).
Go through some of the product pages on Amazon to see what other vendors are doing and to get inspiration.
The main image:
* must have a pure white background (RGB values 255 255 255) – though Amazon also accepts photos with grey background or a not completely white background;
* must show the actual product without accessories that are not included in the price;
* must be a photo not an illustration or graphic;
* the product must fill at least 85% of the image:
* the photo should be 1,000 pixel wide or high, otherwise the Zoom feature will not be enabled – according to Amazon Zoom enhances sales;
* the photo should be at least 500 pixel wide or high; maximum width or height is 10,000 pixel;
* the photo must be in JPEG, TIFF or GIF file format.
* If you offer your product in various colors and materials, include a photo of each color and material.
* Add photos from various angles and/or photos of details.
For this tutorial, we used photos of a Raspberry Pi case inspired by the Amiga 3000 from My MiniFactory. All3DP does not sell these 3D printed cases – we just used them to illustrate this tutorial (and because we like that case).
Amazon offers two selling plans: Professional and Individual.
With the Individual Plan, you pay $0.99 per item sold plus a referral fee, which is 12% of the item price for 3D printed products. With the Professional Plan, you’ll pay $39.99 per month because plus the 12% referral fee.
There is no closing fee on 3D printed products. As soon as you sell more than 40 items per month (these can be 40 different items), the Professional Plan is the better choice.
When you wish to have your product listed in the 3D Designs & Print on Demand category, you need to get the Professional Plan. Amazon distinguishes between open categories and categories requiring approval – and the 3D Designs & Print on Demand category is not among the open categories.
If you wish to stick with the Individual Plan, check to see whether you can use one of the open categories such as Tools & Home Improvement or Toys & Games. Here is a listing of the categories on Amazon, both the open categories and those requiring approval.
Note 1: Professional sellers can switch to an Individual plan whenever they want.
Note 2: When creating a new seller account, you have no choice but to set up a Professional account. The first 30 days are free so that should not be a barrier. If you know you will not need a Professional plan, you can downgrade to the Individual plan within the first 30 days (see the last step in this tutorial on how to do that).
Step 2: Set up your seller account and profile
1. If you have no seller account, go to the Sell on Amazon page and click the Sell as a Professional button.
2. Either create a new Amazon (customer) account or log in using your customer account.
3. Next, enter your name or company name and confirm you read and accepted the Amazon terms and conditions.
4. Enter your address. What is important is the Display name – that is the name potential buyers see on your product and profile pages.
You do not need to select the product category and enter the number of products you plan to sell, yet.
5. Enter your credit card information.
6. To verify your identity you can have Amazon call you or send you a PIN through a text message.
7. Enter your tax identity information. Just fill in the tax interview questionaire for US or international residents.
Step 3: Enter the shop and shipping information
1. Follow the Get Started assistant. First tell Amazon where you get your products from, whether you use barcodes, ISBNs etc., how many products you plan to list.
2. Choose the product categories (you may select several) you plan to sell in. If you wish to be listed in the 3D Printed Designs & Products category select My category is not listed here. Click Save & Continue.
3. If you manufacture and sell products of your brand, apply for the Amazon Brand Registry; this helps you list and display your products. When selling 3D printed products this probably will not be the case, so just skip this step.
4. Decide how to do the shipping: Either send the sold products to your customers or use the Fulfillment by Amazon service (read more on the Amazon fulfillment service).
5. Enter your bank account details so Amazon can transfer the money from your sales.
Step 4: Add your product
1. On the Amazon Listings page click the Start listing button (which will open a new tab in your browser with the product info page so you can go back to the shipping and banking settings, if you need to).
2. If you sell a product that might already exist on Amazon, use the Find it on Amazon field and enter the product name, EAN, ISBN, ASIN or UPC to search for it. In our case, click the Create a new product button instead.
3. First, select a product category.
4. Enter the product details on the Vital Info tab. Not all fields will be applicable but enter as much detail as possible. The fields marked * are required.
5. Click Next to go to the Offer page. Enter at least Your price; if you plan to do a special sale, also enter a Sale price and start and end date for the sale.
6. Go to the Images page and select the Main image.
7. Add more images if possible.
8. Go to the Description page. Enter a text description plus (under Bullet Point) a few meaningful details.
9. Go to the More Details page and add additional details such as dimensions, weight, shipping weight, package dimensions.
10. Click Save and finish when you’re done.
Step 5: Modify your account settings
Amazon automatically sets up a Professional account for you, the first month is free. If you wish to change that at the end of the free 30 day period:
1. Go to your Seller Account Information on Amazon and click the Your Services: Manage link.
2. Next to the Sell on Amazon field click the Downgrade button and confirm that you wish to switch the selling plan.
3. Go back to the Seller Account Information.
License: The text of "Selling 3D Printed Items on Amazon: a Step by Step Guide" by All3DP is licensed under a Creative Commons Attribution 4.0 International License.