An email confirming the news to All3DP cites "product line optimization" and adjustments to its sales strategy as the reasons AnkerMake, the creative tech arm of Anker, has put this headless high-speed 3D printer out to pasture. It's not much of a stretch to imagine it was clobbered by the rise of Bambu Lab and Creality shoring up its Ender series.
M5C owners needn't despair, though. We're told that customer support and technical services for the machine remain in place.