than in Cobra Golf's alluring video illustrating how the company's 3D printed irons are made. The newest clubs in the series came out just last week — the 3DP MB and 3DP X — and have already moved the narrative from “3D printing is neat” to “3D printing means performance." GolfDigest, GolfMonthly, and Amateur Golf are all swooning — with only a small wince at the $1,980 price tag for a 6-piece set.