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Hello Kitty and Emily the Strange Launch 3DShook Brands

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3DShook offers an exclusive new collection of 3D printed jewelry, with licensed content from brands like Hello Kitty and Emily the Strange.

Based in Tel Aviv, Israel, 3DShook is a startup that offers an exclusive collection of designs for your 3D printer. Their latest initiative is a new range called 3DShook Brands, with licensed content from famous icons like Hello Kitty and Emily the Strange.

The 3DShook Brands collection begins with a Sanrio centric jewelry line, called Hello Kitty & Friends LiNES, with prices beginning at €55 euros. Hector Berrebi, 3DShook COO & Founder, said of the launch:

“The collection’s minimalist yet iconic design captures the essence of the loved characters easily matching any age or fashion style. We’re sure it will be loved by Hello Kitty fans everywhere.”

The collection was designed by Vika Milman, who is a self-professed fan of the famous feline. Her intention was to create a balanced and clean look to appeal to fans both young and old. And look equally pretty on both.

Intriguingly, the collection marks a departure from the traditional 3DShook business model, in that customers are not buying a model to download and 3D print at home.

Instead, all the items in the Brands range are fabricated by a third party, 3D printing service i.materialise. The benefit here is that customers can choose between Sterling Silver and Gold plating to customize their jewelry.

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3DShook is promising to offer more branded content soon, teasing that famous gaming, sports and music brands are on their way. Berrebi continued:

“We are very excited to finally launch this service, and we can’t wait to offer more content and more loved brands. We’re currently finalizing a very special collection with the Emily The Strange brand and its creator Rob Reger and will announce it soon.”

And while the 3DShook Brands concept is initially confined to third party 3D printing services, the company also hopes to expand the service to include home 3D printing. That means you’ll be able to stream and print branded merchandise from the comfort of your own home or workshop.

“Selling on-demand offers great advantages to brands and fans alike, as less risk is involved comparing to traditional manufacturing,” Berrebi explains. “This in turn allows more flexibility, variability of content and in some products, personalization.”

Of course, these ideas require money to get them going. As a result, the company is planning a new round of fundraising to grow their Brands and on-demand digital manufacturing (ODDM) services.

“We believe that branded content has a good chance to spearhead this evolution,” says Berrebi. “We look forward to collaborate with new brands.”

Source: Press Release

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