Formlabs offers the entire visible spectrum of resin colors, then finds that customers wanted a box of crayons.
After granting its Form 4 users in the U.S. the god-like power to 3D print in any custom color imaginable, Formlabs CRO Nick Graham says customers were crippled by the sheer tyranny of the RGB spectrum: "Customers gave us the feedback that they would prefer some standard options to get them started." Formlabs has now rolled out a 16-pack of pre-selected "classic colors."
Carolyn is All3DP’s senior editor and a journalist with 25+ years covering business and technology. Passionate about making tech accessible, her work also appears on Forbes.com.
