eSUN launches its 24th anniversary campaign with “Print the World, AI Powers Every Creation,” giving back to global fans while unveiling a new official website.
In 2026, eSUN celebrates its 24th anniversary. For a 3D printing materials brand, 24 years is both a milestone worth celebrating and the beginning of a new chapter. Over the past 24 years, eSUN has remained committed to the research, development, and innovation of 3D printing materials, growing alongside makers, designers, and 3D printing enthusiasts around the world.
This year, eSUN celebrates its anniversary under the theme “Print the World, AI Powers Every Creation,” embracing AI as an important direction for exploring future possibilities. For eSUN, AI is not about replacing human creativity, but rather a new tool that helps teams access information more efficiently, gain market insights, and explore new possibilities for innovation.
As a brand specializing in 3D printing materials, eSUN hopes to extend this spirit of exploration to the global maker community, helping more ideas take shape, become reality, and ultimately be “printed” into the real world.
As 3D printing technology continues to evolve, makers, designers, engineers, and 3D printing enthusiasts are looking for increasingly diverse materials to meet different creative and application needs.
Over the past 24 years, eSUN has continued to explore new possibilities in 3D printing materials, from everyday materials to products offering different performance characteristics, colors, and surface effects, providing users around the world with a broader selection of 3D printing filament.
For eSUN, filament has never been simply a consumable used in the printing process. It is the link between an idea, a design, and the finished creation that can ultimately be seen and touched in the real world. It is the countless attempts, prints, and creations from users around the world that have continued to inspire eSUN’s growth. That is why the 24th anniversary is not only a celebration of the brand’s journey, but also an opportunity for eSUN to thank the global maker community for being part of that journey.
Starting September 1, eSUN’s 24th Anniversary Sale will officially launch on its website, with discounts of up to 52% off during the campaign. A selection of popular 3D printing filament products will be included in the anniversary promotion, including PLA-Basic, PETG, PLA-Matte, and PETG-Basic.

As an everyday PLA filament for 3D printing and maker projects, PLA-Basic meets a wide range of printing needs, making it a practical choice for everyday creations and model printing.

PETG filament combines toughness and practicality, making it suitable for projects that require more durable prints while offering users greater flexibility across a range of applications.

With its distinctive matte surface finish, PLA-Matte brings a unique visual character to models, display pieces, and creative designs.

PETG-Basic balances ease of use and practicality, making it suitable for everyday printing and a wide range of creative projects.
Whether you’re stocking up on everyday filament, preparing for your next 3D printing project, or looking to experiment with new materials and surface effects, the 24th Anniversary Sale offers makers more choices to explore.
In addition to discounts of up to 52%, eSUN has prepared multiple anniversary benefits for its global users.
During the campaign, customers who reach the designated spending threshold can receive a surprise anniversary gift. Members can also enjoy double points on purchases, while accumulated points can be redeemed for exclusive rewards. In addition, users who participate in the Lucky Spin will have a chance to win shopping vouchers, with a substantial prize pool available on a first-come, first-served basis.
For eSUN, these benefits are more than a promotional campaign. They are also a way for the brand to give back to its global community of users. The past 24 years have been shaped by the participation of every user, and the next 24 years will continue to unfold through more real-world creations and experiences.
Alongside the 24th Anniversary Sale, eSUN’s official website has also undergone a comprehensive experience upgrade, designed to provide users around the world with a more unified, convenient, and professional experience.
Previously, eSUN operated separate regional websites serving customers in Europe, the UK, Australia, and the United States. These regional stores have now been consolidated into the official eSUN website:
This means users around the world can now access eSUN through one unified platform to explore brand updates, browse the full product portfolio, access technical support, and enjoy convenient online shopping services.
For existing users of the regional stores, the transition does not affect their current experience. Account information, order history, and membership benefits have all been automatically migrated.
One platform, a more consistent brand experience. One upgrade, a simpler connection with eSUN worldwide.
This integration represents another step in eSUN’s ongoing efforts to improve the user experience and create a more consistent brand experience across global markets.
In addition to the website restructuring, eSUN has also integrated a new Wiki knowledge base into its website, providing users with a more centralized source of information.
Users can explore information about the eSUN brand, product lines, material specifications, and related applications, while also accessing resources covering 3D printing materials and fundamental 3D printing knowledge.
For experienced users, this makes it easier to find detailed product and material information. For those new to 3D printing, the structured resources provide a convenient way to learn the fundamentals and better understand the materials and technologies involved.
With this upgrade, the eSUN website is evolving beyond a product showcase and online store into a more comprehensive digital platform that brings together product information, technical support, and 3D printing knowledge.
For 3D printing users, filament presets can play an important role in print quality and consistency. Based on community feedback and technical data, eSUN has comprehensively updated its filament presets as part of the website upgrade.
Whether you’re an experienced maker or new to 3D printing, these upgraded filament presets make it easier to get started and achieve more consistent, reliable printing results.
Together, these website improvements represent another step in eSUN’s efforts to enhance the user experience and maintain a consistent brand experience as it continues to expand globally.
Twenty-four years is a milestone worth celebrating, but for eSUN, it also represents a new beginning.
From material development and product innovation to serving users around the world and exploring new ways of working, eSUN has continued to look for new possibilities in a changing industry.
Today, AI is becoming an important tool in that exploration. It helps teams access information more efficiently, understand market trends, support decision-making, and improve everyday work, while also encouraging eSUN to explore more open and efficient ways of approaching the future.
For users, eSUN will continue to develop 3D printing materials that provide makers around the world with the material foundation they need to turn ideas into reality.
This is not only the theme of eSUN’s 24th anniversary, but also an attitude toward the future: embrace change, continue exploring, and create more possibilities with every creation.
Whether you are a long-time eSUN user, a maker, designer, engineer, or someone just beginning to explore 3D printing, you are invited to join eSUN in celebrating its 24th anniversary with the global 3D printing community.
24 years of making. A new chapter begins.
Print the World, AI Powers Every Creation.
Shenzhen Esun Industrial Co., Ltd. (brand “eSUN”) has over 20 years of expertise in high-performance polymer materials and is a leading global provider of 3D printing materials. The company offers a comprehensive portfolio of FDM filaments, LCD Photopolymer Resin, and SLS powders, with products exported to more than 100 countries and regions worldwide, delivering end-to-end solutions from consumer-grade to industrial-grade applications and from material innovation to digital manufacturing.