Game, Set, Match

Tennis Champ Andy Murray backs MyMiniFactory on Seedrs

MyMiniFactory

Wimbledon Champion Andy Murray is reportedly an investor in the MyMiniFactory equity crowdfunding campaign on Seedrs.

myminifactoryMyMiniFactory have disclosed via their newsletter and Facebook page that Wimbledon Champion Andy Murray is backing their equity crowdfunding campaign on Seedrs.

“And then in very exciting news,” says the 9th October newsletter, “we are thrilled to have Wimbledon Champion Andy Murray as an investor in our Seedrs Campaign! We have now raised over $1,000,000 through Seedrs!”

The tennis superstar, currently ranked third in the world, already has a established partnership with Seedrs, the equity crowdfunding platform based in London.

As part of the arrangement, Murray sits on the Seedrs Advisory Board to provide advice to the company with respect to businesses working in the health, sport and wearable technology spaces.

This role also means that he’s a active investor in startups and other early-stage businesses through Seedrs. MyMiniFactory is the latest in a long line of Seedrs startups that have piqued his interest.

Jeff Lynn, chief executive officer and co-founder of Seedrs, is very excited to have Murray on board. When first announcing the partnership in July, Lynn said:

“Andy represents the exact combination of qualities that entrepreneurs need to be successful: determination, focus, integrity and skill. He is a fantastic role model for the many businesses that use Seedrs to seek the capital they need to grow, and for the many investors that use Seedrs to build their portfolios.”

MyMiniFactory serves up another Ace

myminifactoryAs for MyMiniFactory, the involvement of Murray is yet another smart publicity coup to generate buzz around their crowdfunding campaign.

With the end of the campaign soon approaching, and a sum of nearly £1,000,000 effectively double what they originally sought, it’ll be interesting to see what the company does next.

Since launching in 2013, MyMiniFactory has grown into a respectable curated platform where 3D printable files by talented designers are available for free download.

But for next steps, MyMiniFactory is proposing the following marketing strategy to their Seeders investors — more content in the form of exclusive designs; new technical tools through the enlargement of their development team; and growing the user base even further.

What do you think? Are these goals achievable? Let us know in the comments below.